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Event Strategy and Strategic Planning

Strategy and strategic planning are crucial for the success of any event. Sessions in this track give you the tools, thought processes, exercises and more needed to develop a comprehensive event strategy.​

It's a Small World After All: Best Practices in Global Sourcing and Contracting for US Meeting Planners
Presented by Alisa Peters, CMP, CMM
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Innovate Your 4x4 Event Strategy: Excite Attendees and Extend Value Before and After Your Events
Presented by Julie Holmes, M.A., F-PSA
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Small Budget, Big Promos: Event Marketing for Meeting Managers
Presented by Kristine Golden, CMP
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Prospecting. Is It Your Business?
Presented by Akande Simons, CMP and Antwone Stigall, CMP, DES
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B2B Exhibitions – The Only Constant is Change​
Presented by Cathy Breden, CMP, CAE
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Leadership

The key to a good team is a great leadership. Sessions in this track arm you with practices, templates, essentials and more that every leader should have.

How to Lead Through a Crisis: Lessons from the Most Effective Meeting Planners
Presented by Adele Cehrs
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The Relationship Challenge: How to Bring Out the Best in Everyone at Your Event
Presented by Bill Durkin, CSP
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Leadership Essentials: 4 Tools You Need to Be an Effective Leader
Presented by Doug McPhee, M.Ed., CMP, CMM
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Lead Like a Coach: How to Develop and Lead a Rock Star Team​
Presented by Dean Savoca, M.Ed., BCC, CSP™
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Meeting and Event Design

The heart of every meeting is attendee experience, and event design has a significant impact on that experience. Sessions in this track cover the nuts and bolts of meeting and event design – from RFPs to in-person activities – so that your event shines.​

The Care and Feeding of Introverts
Presented by Mariela McIlwraith, CMP, CMM, MBA and Tyra Hilliard, CMP
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Mindset Situational Awareness: Exceptional Focus, Performance, and Control in Extreme Situations
Presented by Mark Herrera
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AV RFPs: From Creation to Comparing Responses, Everything You Need to Know
Presented by Nathan Honeycutt and Ashleigh Cote, CMP ​
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Cocktails & Conversations — Crafting an Inclusive Conference Beverage Menu
Presented by Tracy Stuckrath, CSEP, CMM, CFPM, CHC
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Managing Disruption and Threats to the Contracted Room Block
Presented by Alisa Peters, CMP, CMM
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Personal Growth and Wellness

Putting yourself first is important. Sessions in this track expose the personal side of event planning, allowing you to grow and thrive in your professional and personal life.​

Explore the Murky Middle Ground of Ethics
Presented by MaryAnne Bobrow, CAE, CMP, CMM
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Make the CMP Your Personal Brand
Presented by Dawn Rasmussen, CMP
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Thriving in Chaos
Presented by Corinne Hancock
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Social Responsibility and Sustainability

Social responsibility should be a top priority for our events and meetings. Sessions in this track identify ways – both big and small – that make your event more sustainable.​

How Inclusive Is Your Event? Welcoming All Stakeholders
Presented by Tracy Stuckrath, CSEP, CMM, CFPM, CHC
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Events Impact on Social Change
Presented by Jessica Levin, CMP, CAE
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State of Sustainability in the Events Industry: It's time to deliver​
Presented by Mariela McIlwraith, CMP, CMM, MBA (Moderator), Michelle Guelbart, and Yalmaz Siddiqui
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Creating a Zero Waste Menu
Presented by Mariela McIlwraith, CMP, CMM, MBA
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"THE POWER of INCLUSION: Impact of Unconscious Bias on Excellence"
Presented by Sonia Aranza
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A Template for Sustainable Events: How the New EIC Sustainable Events Standards Will Inspire Innovation and Impact for Our Industry
Presented by Mariela McIlwraith, CMP, CMM, MBA and Courtney Lohmann, CMP
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To Protect & Serve: How to Put Your Attendees First in an Ever-Changing Social Climate
Presented by Akande Simons, CMP
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