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Event Strategy and Strategic Planning

Strategy and strategic planning are crucial for the success of any event. Sessions in this track give you the tools, thought processes, exercises and more needed to develop a comprehensive event strategy.​

B2B exhibitions – the only constant is change​
Presented by Cathy Breden, CMP, CAE
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Driving sponsorship revenue in a social, digital and content age​
Presented by Dan Kowitz
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Event financial management success: perspectives from an association CEO
Steve Bova, CAE
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Innovate your 4x4 event strategy: excite attendees and extend value before and after your events​
Presented by Julie Holmes, M.A., F-PSA
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It's a small world after all: best practices in global sourcing and contracting for US meeting planners​
Presented by Alisa Peters, CMP, CMM
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Prospecting. Is it your business?
Presented by Akande Simons, CMP and Antwone Stigall, CMP, DES
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Small budget, big promos: event marketing for meeting managers​
Presented by Kristine Golden, CMP
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Leadership

The key to a good team is a great leadership. Sessions in this track arm you with practices, templates, essentials and more that every leader should have.

Conversations with CMP leaders for CMP study group leaders only​
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How to lead through a crisis: lessons from the most effective meeting planners
Presented by Adele Cehrs
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Lead like a coach: how to develop and lead a rock star team​
Presented by Dean Savoca, M.Ed., BCC, CSP™
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Leadership essentials: 4 tools you need to be an effective leader​
Presented by Doug McPhee, M.Ed., CMP, CMM
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Roundtable session: elevating to the C suite​
Presented by Cornelia Horner, CMP
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The relationship challenge: how to bring out the best in everyone at your event​
Presented by Bill Durkin, CSP
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Meeting and Event Design

The heart of every meeting is attendee experience, and event design has a significant impact on that experience. Sessions in this track cover the nuts and bolts of meeting and event design – from RFPs to in-person activities – so that your event shines.​

AV RFPs: from creation to comparing responses, everything you need to know​
Presented by Nathan Honeycutt and Ashleigh Cote, CMP ​
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Cocktails & conversations — crafting an inclusive conference beverage menu​
Presented by Tracy Stuckrath, CSEP, CMM, CFPM, CHC
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Managing disruption and threats to the contracted room block
Presented by Alisa Peters, CMP, CMM
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Mindset situational awareness: exceptional focus, performance and control in extreme situations​​
Presented by Mark Herrera
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Roundtable session: healthcare meetings professionals​​
Presented by Barbara Connell, CAE, CMP
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Roundtable session: room block poaching
Presented by Alisa Peters, CMP, CMM and Betsy Bondurant, CMM, CTE
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The care and feeding of introverts​
Presented by Mariela McIlwraith, CMP, CMM, MBA and Tyra Hilliard, CMP
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Personal Growth and Wellness

Putting yourself first is important. Sessions in this track expose the personal side of event planning, allowing you to grow and thrive in your professional and personal life.​

Explore the murky middle ground of ethics​
Presented by MaryAnne Bobrow, CAE, CMP, CMM
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Thriving in chaos
Presented by Corinne Hancock
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Social Responsibility and Sustainability

Social responsibility should be a top priority for our events and meetings. Sessions in this track identify ways – both big and small – that make your event more sustainable.​

A template for sustainable events: how the new EIC Sustainable Events Standards will inspire innovation and impact for our industry​
Presented by Mariela McIlwraith, CMP, CMM, MBA and Courtney Lohmann, CMP
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Creating a zero waste menu
Presented by Mariela McIlwraith, CMP, CMM, MBA
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Events' impact on social change​
Presented by Jessica Levin, CMP, CAE
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How inclusive is your event? Welcoming all stakeholders​
Presented by Tracy Stuckrath, CSEP, CMM, CFPM, CHC
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Roundtable session: practical discussion on combatting human trafficking in the events industry​
Presented by Michelle Guelbart
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State of Sustainability in the Events Industry: It's time to deliver​​​
Presented by Mariela McIlwraith, CMP, CMM, MBA (Moderator), Angie Ahrens, CMP, Lindsay Arell, Michelle Guelbart,Mike Pietraszek, CEM and Yalmaz Siddiqui
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"THE POWER of INCLUSION: Impact of Unconscious Bias on Excellence" ©​
Presented by Sonia Aranza
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To protect & serve: how to put your attendees first in an ever-changing social climate​
Presented by Akande Simons, CMP
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