Secrets Of The General Session: A Peek Behind The Curtain

Glenn Thayer; Rebecca Garrett

Saturday, 17 November | 2:00 p.m. - 3:00 p.m.

How you design a general session can make or break an attendees experience. Expectations have shifted. Instant access, 24-hour connectivity, YouTube, Instagram, Snapchat, Twitter, Amazon, Netflix, Google – technology has changed how we connect and live in the world. Meeting professionals face ever-increasing pressure to deliver more dynamic and memorable events. By participating in this interactive session, meeting professionals will discover how to boost engagement for attendees, while delivering more value for both sponsors and meeting owners. Glenn and Rebecca will share secrets on how to transform your sessions to create more impact and relevance. Session participants will leave with current insights about general session formatting and specific techniques they can implement when designing their next event.

Learning Objectives:

  • Uncover experiential design strategies that augment the meeting experience and boost engagement for participants
  • Explore creative ways to showcase sponsors and make them irresistible
  • Leave with tips and techniques to get the most benefit from audio/visual resources